influencing

Apr
03
'Natty or not?' or not (I choose 'not')

'Natty or not?' or not (I choose 'not')

The futility of a constant debate about an extreme minority of people, plus: time to move beyond this protein rule; fat doesn't deserve its bad rap; powerlifting made me a better writer. This is Link Letter 156!
6 min read
Oct
24
The 'core workout' is a scam and it's time to stop

The 'core workout' is a scam and it's time to stop

The core workout purveyors know what they are doing. Plus: fasted exercise is not better; culture is stuck; walk backwards up a hill and pause mysteriously every once in a while for the most effective cardio. This is Link Letter 149!
8 min read
Apr
28
A peek inside the #spon #ad sausage factory

A peek inside the #spon #ad sausage factory

A real influencer solicitation email, plus: a thrilling 3500 calories/day Grubstreet diet, a depressing 350 calories/day NYTimes breakfast; double dynamic progression. This is Link Letter 83!
5 min read
Jan
08
The deal with Kayla Itsines

The deal with Kayla Itsines

And the limits of saying you want to “help women."
16 min read
Apr
15
Something doesn't add up about this Noom ad

Something doesn't add up about this Noom ad

Searching for "Noelle, the award-winning weightlifter" of a mysterious Noom campaign. Plus, an actual new protein intake tip, intentional dysentery, and failing skateboarders. Links 33!
10 min read
Feb
11
Who's afraid of a "cookie cutter" workout program?

Who's afraid of a "cookie cutter" workout program?

Swole Woman Court in the matter of Brittany Dawn, and fitness influencers offering fake "individualized" programs and meal plans. Plus: the Olympics, Peloton, and more. This is Links 24!
8 min read